About Us

WHO WE ARE
What started as a fun side hobby quickly turned into a full-time business for our small family.
Both growing up in the bald ass prairies of Southern Alberta, quality firewood was never readily available. As a source of exercise and as a fun family outing, we started harvesting and cutting firewood for our own use. Word got around and we started providing wood for friends and family. Finally, we took a chance on trucking in some (two b-trains!) of birch logs and the rest is history.

jerod nielsen
The head prairie lumberjack himself. Jerod was born and raised in the Brooks, Alberta area. He's been in the pipeline industry since he could open his eyes and he still works full-time. With a passion for the outdoors and a love for quality firewood, his side hobby quickly grew into a second full-time job.
Jerod is the man behind pretty much everything and also the visionary of the company. You'll usually find him in the woodyard in the evening processing wood and stacking pallets.

KIMBERLEY NIELSEN
Born and raised in the rural Tilley, Alberta area, Kim is the one working behind the scenes. With a background in fine art and graphic design, Kim is the creative behind our logo & branding, social media, website, and administration/bookkeeping.
Between SWS, volunteering on too many boards, and homelife with two kids, three dogs, and too many cats, Kim is always on the go.

The Nielsens
Jerod, Kimberley, Kalli & Hayes